Our magic began with muses as a way to encourage sustainability and recognize the beauty in diversity. We love fashion, but we're concerned about its impact on the environment and society. The fact is the people and communities most negatively impacted by representation in the fashion industry are those of color. However, this industry has the shown potential to be a catalyst for change and we would say as the sustainable movement continues to gain momentum, the demand for true representation and inclusion is rising alongside it. 

Our platform is curated to inspire you and help you get the most out of your closet through our

online thrift shop, blogs, and events. 

Know that fashion is what we love, but people are what we're about and our vision is to empower perspective and encourage daily practices of inclusion, sustainability and self-care.